dyatmika

Apple is without any doubt among the privileged crowd that gets to take the first shots at Microsoft’s jugular, delivering jabs without hesitation. The Get a Mac video ads are an illustrative example in this context, but at the same time, while its marketing campaigns point end users in one direction, Apple has its own, often contradictory agenda. It is the case of BootCamp and the way the Cupertino-based hardware company is embracing the Windows operating system with open arms and even more open Mac computers. In this regard, Mac OS X 10.5 Leopard is finding Macs powered by Intel processors increasingly crowded as Apple is welcoming Windows XP and Windows Vista
into the mix.
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